DIRECTORATE OF PUBLIC RELATIONS
Vision
To be the comprehensive voice for public relations in the SBBU SBA interest.
Mission
To develop the role and value of public relations, enhance the quality and effectiveness of the university’s communications. Facilitate an Institution and its publics adapt equally to each other which will serve for the Institution interest department live out this mission through leadership and all the way through implementing planned programs of action.
Core Value
1) Sincerity towards to Institute.
3) Respect.
5) Advocacy.
2) Commitment.
4) Openness and dialogue.
6) Accuracy.
Goals
1) To unify the public relations profession.
3) To share knowledge for the benefit of the Institution.
5) Live out of communication management and to its credibility.
2) To increase professional standards at global level.
4) To be the global voice for public relations in the University interest.
Objectives
1) To increase the professionalism at several levels .
2) Contribute to overall professionalism in the practice of communication management and to its credibility
3) To produce changes through innovation.
4) To develop communication process that builds mutually beneficial relationships between organizations and their publics.
5) Working with media, speaking at events and conferences.
6) Handling reputation management and crisis issues, inter employee communication and social media planning and implementation.
7) Effective Communication at different levels through using different tools.
Achievements
1) Worked with media outlets to publish timely University information, such as press releases, brochures, and other materials.
2) Implemented social media strategies.
3) Managed relationships with media outlets.
4) Documentation & media coverage of different events at SBBUSBA .
5) Organized activities .
6) Facilitate to different departments during execution of events.
Future Plan / Strategies
1) Work with media outlets to publish timely University information, such as press releases, brochures, and other materials.
2) Ensure communication strategy is consistent and reflects the University’s strategic vision.
3) Execute social media strategies.
4) Social media community management system.
5) Manage relationships with media outlets.
6) Refine core messaging.
7) Ensure consistent framing of messages.
8) Publish videos and photography on University website.
9) Advocate on behalf of the University with external stakeholders and the media across all communications channels and vehicles.
10) Collaborate with marketing to develop the advertising, marketing and promotion plans.
11) Publications.
12) F.M Radio.
For further contact
Mr. Kashif Noorani
Deputy Director(Public Relations)
Email: pro@sbbusba.edu.pk
Mr. Kashif Noorani
Deputy Director(Public Relations)
Email: pro@sbbusba.edu.pk
Mr. Imdad Hussain
Technician