Dean Faculty of Social Sciences

Dr. Salman Bashir

Dean Faculty of Social Sciences (Acting)



The Department of Media and Communication was established in 2014. It is focusing on expanding critical knowledge of the role of mass media in contemporary times. The department is teaming up with its own FM radio stations to provide hands-on training on the latest broadcast equipment. Newspaper namely SBBU-Times will be published as laboratory publication of Media & communication Studies production by the help of student to fulfill practical need.

Media and communications studies have been highlighted as the need of the time to promote mass communication in the country. Our goal is to achieve something that can be of benefit to journalists, researchers, policy makers, NGOs and academics. The Department of Media and Communication Storage aims to integrate it with traditional journalism and modern methods in a unique way.

The Department of Media and Communication believes that a liberal arts education and vocational training should be provided, so that students can be exposed to the contemporary environment. Media Studies at SBBU-SBA not only makes students professional in the media but also prepares leaders in the field of professional journalism.

The department offers practical education, which calls for theoretical research through professional knowledge and research. During the academic session, students are required to attend field visits for their extracurricular activities as well as media study practical exhibits.


The vision of the media studies department is to nurture a generation of skilled media professionals who amplify marginalized voices, tell authentic stories, and harness the power of media to create positive socio-cultural impact.


The Media and Communication Studies Department at SBBU, SBA is dedicated to providing affordable quality education and developing committed media professionals who can drive positive societal change through the media.


1) Enhance the understanding of students towards media in the age of globalization.

2) Make students demystify the general and practical reporting, subbing and so forth.

3) Enable the students demonstrate effectively the written and oral communication.

4) Enable the students think critically and produce creative work.

5) Develop students' skills to use quantitative tools of data presentation and analysis.

6) Prepare students to Use information technology to solve wider issues of society.

7) Enhance communication and interpersonal skill of students.

8) Develop problem solving and decision making skills among students by engaging them in different activities and applied projects.

9) Enable students understand and analyze issues and situations having ethical and legal implications of media.

10) Develop students' aptitude to understand changing environment of practical reporting.

11) Work towards advancement of human intelligence and to the promulgation and development of knowledge in the wider areas of media.


Media education is conspicuously of vital importance in the age of globalization. It trains the students how to work effectively and professionally in the journalism life. The field of journalism, to that end, is considered to be a major contributor towards society.

The field of Media Studies has emerged briskly in the last decade. It is an undeniable fact that the world is moving ahead and we still lag behind. To that end, we need to have professional, well skilled, proficient, and industrious talent in the field of media.

Career Prospects

In Career prospect the graduates can provide their services as Columnists, editors, correspondents, news analysts, anchors, photojournalists, program producers, online news editors, proofreaders and freelance writers (print & electronic media) and academicians in the societies.

Jobs as public relation officers in public and private sectors, federal and provincial departments, advertising agencies, NGOs/INGOs, educational institutions, business organizations, research institutions and news agencies.

For further contact

Mr. Dastar Ali Chandio

Incharge Department of Media & Communication Studies

Mr. Dastar Ali Chandio

Incharge Department of Media & Communication Studies

M.Phil (Media Studies), Pakistan

Dr. Taha Shabbir

Assistant Professor

PhD (Media and Communication Studies), Pakistan

Mr. Muhammad Yaseen Moroojo


M.Phil (Media Studies), Pakistan


Ms. Fozia


M.Phil (Media Studies), Pakistan


Mr. Yasir Ali

Research Associate

M.Phil (Media Studies), Pakistan


Academic Program

Department of Media Studies provides a blend of practical skills with critical analysis. This advanced type of education program aims to develop each student's creative abilities. The course is designed to meet current professional standards as well as discovering ways to combine creative ideas with new technologies.

BS Specializations at Department of Media Studies:

Upon completion of studies the students will receive a degree of BS in Media Studies with one of the given specializations.

1) Print Media

2) Electronic Media Production

3) Advertising and Public Relations

4) Communication Research and Theory

5) Organizational Management and Communication

1st Semester
SNo. Subject Credit Hours Marks
1 Introduction of Mass Communication 4
2 English-I (Compulsory) 3
3 Islamic Studies (Compulsory) 2
4 Computer Skills for Media (Compulsory) 3
5 Economics-I 3
6 Introduction to Arts & Design-I 3
Total 18
2nd Semester
SNo. Subject Credit
1 History of Mass Media 4
2 English-II (Compulsory) 3
3 Pakistan Studies(Compulsory) 2
4 Quantitative Reasoning for Media (Compulsory) 3
5 Political Science 3
6 Sociology 3
Total 18
3rd Semester
SNo. Subject Credit Hours Marks
1 Radio Production (theory & Practice)-I 4
2 English-III (Compulsory) 3
3 Sindhi/Urdu (Compulsory) 2
4 News Writing and Reporting 4
5 Introduction to Digital Media 2
6 Logic and Critical Thinking 3
Total 18
4th Semester
SNo. Subject Credit Hours Marks
1 Radio Production-II (Theory & Practice) 4
2 English IV (Compulsory) 3
3 Media Entrepreneurship 2
4 Compulsory and Digital Social Media Marketing 3
5 Public Speaking 3
6 Photo Journalism 3
Total 18

5th Semester
SNo. Subject Credit Hours Marks
1 Advertising (Theory & Practice) 3
2 Newspaper & Magazine Production (Theory & Practice) 4
3 Communication Theories-I 3
4 News and Views 3
5 Media Psychology 3
6 Internship 3
Total 19
6th Semester
SNo. Subject Credit Hours Marks
1 Public Relations 3
2 Cinematography (Theory and Practice) 4
3 Communication Theories-II 3
4 Mass Media Research-I 3
5 Media Laws & Media Ethics 3
6 Media and Society 3
Total 19

7th Semester
SNo. Subject Credit Hours Marks
1 Development Support Communication 3
2 TV Production 3
3 Mobile Journalism 3
4 Mass Media Research-II 3
5 Video and Audio Editing 3
Total 15
8th Semester
SNo. Subject Credit Hours Marks
1 Film and Documentary Making 4
2 Dramatics 3
3 Media Management 3
4 Final Project / Thesis 3
5 Environmental Journalism 3
Total 16