Dean Faculty of Social Sciences


Dean Faculty of Social Sciences


Mr. Dastar Ali Chandio

Incharge Chairman (Lecturer)

Chairman's Message

Media and communications studies have been highlighted as the need of the time to promote mass communication in the country. Our goal is to achieve something that can be of benefit to journalists, researchers, policy makers, NGOs and academics. The Department of Media and Communication Storage aims to integrate it with traditional journalism and modern methods in a unique way.

The Department of Media and Communication believes that a liberal arts education and vocational training should be provided, so that students can be exposed to the contemporary environment. Media Studies at SBBU-SBA not only makes students professional in the media but also prepares leaders in the field of professional journalism.

The department offers practical education, which calls for theoretical research through professional knowledge and research. During the academic session, students are required to attend field visits for their extracurricular activities as well as media study practical exhibits.

Introduction of Media and Communication Studies

The Department of Media and Communication was established in 2014. It is focusing on expanding critical knowledge of the role of mass media in contemporary times. The department is teaming up with its own FM radio stations to provide hands-on training on the latest broadcast equipment. Newspaper namely SBBU-Times will be published as laboratory publication of Media & communication Studies production by the help of student to fulfill practical need

Career Prospects

In Career prospect the graduates can provide their services as Columnists, editors, correspondents, news analysts, anchors, photojournalists, program producers, online news editors, proofreaders and freelance writers (print & electronic media) and academicians in the societies.

Jobs as public relation officers in public and private sectors, federal and provincial departments, advertising agencies, NGOs/INGOs, educational institutions, business organizations, research institutions and news agencies.

Vision Statement

The Department of Media and Communication Studies is to serve as one of the largest international bicorporation heritage entities in which modern ideas and enlightened voices will inspire the world for better change through communication.

Mission Statement

The purpose of the Media and Communication Studies field is to combine the philosophy of communication with the media and society to foster new ideas in the field of mass communication. The department is providing these students with hands-on training that is affecting the natural value offered to them so they can work in the field as well as society.


1) Enhance the understanding of students towards media in the age of globalization.

2) Make students demystify the general and practical reporting, subbing and so forth.

3) Enable the students demonstrate effectively the written and oral communication.

4) Enable the students think critically and produce creative work.

5) Develop students' skills to use quantitative tools of data presentation and analysis.

6) Prepare students to Use information technology to solve wider issues of society.

7) Enhance communication and interpersonal skill of students.

8) Develop problem solving and decision making skills among students by engaging them in different activities and applied projects.

9) Enable students understand and analyze issues and situations having ethical and legal implications of media.

10) Develop students' aptitude to understand changing environment of practical reporting.

11) Work towards advancement of human intelligence and to the promulgation and development of knowledge in the wider areas of media.


Media education is conspicuously of vital importance in the age of globalization. It trains the students how to work effectively and professionally in the journalism life. The field of journalism, to that end, is considered to be a major contributor towards society.

The field of Media Studies has emerged briskly in the last decade. It is an undeniable fact that the world is moving ahead and we still lag behind. To that end, we need to have professional, well skilled, proficient, and industrious talent in the field of media.

Mr.Dastar Ali Chandio

Incharge Chairman (Lecturer)

M.phil(Media Studies) from SALU Khairpur Mir’s

Dr. Taha Shabbir

Assistant Professor

PhD(Media and Communication Studies) from karachi University

Mr.Muhammad Yaseen Moroojo


M.phil(Media Studies)


Academic Program

Department of Media Studies provides a blend of practical skills with critical analysis. This advanced type of education program aims to develop each student's creative abilities. The course is designed to meet current professional standards as well as discovering ways to combine creative ideas with new technologies.

BS Specializations at Department of Media Studies:

Upon completion of studies the students will receive a degree of BS in Media Studies with one of the given specializations.

1. Print Media

2. Electronic Media Production

3. Advertising and Public Relations

4. Communication Research and Theory

5. Organizational Management and Communication

1st Semester
SNo. Subject Credit Hours Marks
1 Introduction of Mass Communication 3
2 English-I (compulsory) 3
3 Islamic Studies (compulsory) 2
4 Computer Skills for Media (Compulsory) 3
5 Economics (Minor I) 3
6 Education (Minor I) 3
Total 17
2nd Semester
SNo. Subject Credit
1 History of Mass Media 3
2 English II (compulsory) 3
3 Pakistan Studies(compulsory) 2
4 Media Statistics(Compulsory) 3
5 Economics (Minor II) 3
6 Education (Minor II) 3
Total 17
3rd Semester
SNo. Subject Credit Hours Marks
1 Radio Producation I 3
2 English III (compulsory) 3
3 Sindhi/Urdu(compulsory) -
4 News Writing and Reporting(Theory and Practical) 3
5 Sociology (Minor I) -
6 International Relations (Minor I) 3
Total 12
4th Semester
SNo. Subject Credit Hours Marks
1 Radio Producation II 3
2 English IV (compulsory) 3
3 Sindhi/Urdu(compulsory) 3
4 Social Media 3
5 International Relations(Minor II) 3
6 Sociology (Minor II) 3
Total 18

5th Semester
SNo. Subject Credit Hours Marks
1 Advertising (Theory & Practice ) 3
2 Newspaper and Magazine Production 3
3 Communication Theorie I 3
4 News and Views (Theory and Practice) 3
5 Graphics Design 3
6 Photography non-credit
Total 15
6th Semester
SNo. Subject Credit Hours Marks
1 Public Relation (theory and Practice) 3
2 Photo Journalism 3
3 Communication Theories II 3
4 Mass Media Resaerch I 3
5 Media Laws & Media Ethics 3
- - -
Total 15

7th Semester
SNo. Subject Credit Hours Marks
1 Development Communication 3
2 TV Production 3
3 Online Journalism I 3
4 Mass Media Resaerch II 3
5 video and Audio Editing 3
6 -- --
Total 15
8th Semester
SNo. Subject Credit Hours Marks
1 Film and Documentary Making 3
2 Drama and Acting Perspective 3
3 Media Management 3
4 Final Project / Thesis 3
5 Final Comprehensive Viva Voce 3
6 - -
Total 15
Fall semester course outlines
SNo. Subject Download Course Outline
1 Mass Media Research/ Research Methodology Download
2 Statistics for Media Download
3 Photo Journalism Download
4 Media Management Download
5 Media Laws & Ethics Download
6 Communication Theories-II Download
7 1- TV Production-II
2- Public Relations
3- Radio Production-II
8 Drama & Acting Download
9 History of Mass Media Download
10 History of Social Media Download