Course Scheme

The Master of Business Administration 1.5 year program at Shaheed Benazir Bhutto University, Shaheed Benazirabad with 30 credit hours is a rigorous program tailored to the needs of business graduates who want to progress in their careers with a market-focused MBA degree. The MBA 1.5 at SBBU-SBA enables students to have a comprehensive knowledge of best recognized national and international practices of management. The plan of the study covers all the complete curriculum from general management courses to specialization in diverse business fields including Marketing, Human Resource Management and Finance. These specializations help to make the graduates able to apply a balanced experience of their relevant education with the suitable combination of their knowledge and practical skills that apply to make their advancement in the field of management science and also play a pivotal role in identifying the solution for the dynamic world of management.

Program Mission Statement

The mission of MBA 1.5 year program is to develop strong management and interpersonal skills with the sound technical knowledge-base, required in today's dynamic business environment to address local and international challenges. The program will equip students with team building and train students with interpersonal skills to analyze problem in a complex business situation and undertake necessary problem solution decision.

Program Learning Outcomes (PLOs)

At the MBA level, the learning outcomes consist of communication, problem solving, interpersonal skills, teamwork, and decision making. The MBA graduates will be able to demonstrate/learn:

PLO-1	Communication	Communicates well, both verbally and in writing. Effectively conveys and shares information and ideas with others. Listens carefully and understands various viewpoints.
PLO-2	Problem Solving	Learn new ways to think about the problems, and will gain the resources to help solve them.
PLO-3	Interpersonal Skills	Effectively and productively engages with others and establishes trust, credibility, and confidence with others.
PLO-4	Teamwork	Demonstrates strong teamwork skills that encourage others, and help resolve conflicts and develop consensus in creating high-performance teams.
PLO-5	Decision Making	Presents ideas clearly and concisely and make well-informed decisions in various business and managerial situations that lead to profitable outcomes.
PLO-6	Leadership	To provide an educational foundation that motivates, empowers, inspires, collaborates with, and encourages others as a leader with professional ethics and active participation needed for a successful career.

ADMISSION REQUIREMENTS

• Business Graduates (04 years Bachelor’s degree or 16 years of business education (e.g. BBA Hons or equivalent etc.).

• At least 2.00/4.00 CGPS or 50% marks in aggregate.

• SBBU, SBA Admission Test.

• Penal Interview

DEGREE REQUIREMENTS

The MBA 1.5 year candidate shall be awarded degree on successful completion of any one of the following requirements:

1	*24 Cr. Hrs. (02 semesters) course work + 06 Cr. Hrs. Research Work.
2	**30 Cr. Hrs. Course work Instead of Thesis (10*3 = 30 Cr. Hrs.)
3	Minimum 2.50/4.00 CGPA on the completion of degree

COURSE SCHEME

MBA 1.5 year ELECTIVE COURSES

Finance	HRM	Marketing
Venture Capital	Career Management and Planning	Media Marketing
Advanced Financial Reporting	Talent Management	Relationship Marketing
Islamic Banking System	Talent Acquisition	Experiential Marketing
Financial Management of MNCs	Workforce Diversity Management	Personal Selling
Computerized Accounting System	Public Relations	Sales Management
Corporate Finance	Recruitment & Selection	Supply Chain Management
-	Training and Development	Product Management
Advanced Financial Accounting	Crisis Management	Marketing Research
-	Human Resources Development	Public Relations
International Finance	Industrial Relations	Retail Management
Islamic Financial System	International HRM	-
Financial Risk Management	HR Audit	Services Marketing
Advanced Portfolio Management	Industrial Organization	-
Advanced Investment Banking	Green Human Resource Management	Global and Regional Marketing
-	HR Analytics	Industrial Marketing
Financial Derivatives	-	Marketing Intelligence
-	-	Marketing of Financial Products
-	-	Logistic Management
-	-	Packaging & Design
-	-	Pricing Strategies
-	-	Strategic Negotiations
-	-	Virtual Reality in Marketing
-	-	Advanced Digital Marketing
-	-	International Marketing

Course Scheme

The MBA 2.0 year program at Shaheed Benazir Bhutto University, Shaheed Benazirabad is tailored to the needs of students from diverse educational backgrounds who want to start their careers with a market-focused and market-competitive MBA degree. The MBA at SBBU enables students to have a comprehensive knowledge of best management and business administration practices. The plan of the study covers all the complete curriculum from general management courses to specialization in diverse business fields including Marketing, Human Resource Management and Finance. These specializations help to make the graduates able to apply a balanced experience of their relevant education with the suitable combination of their knowledge and practical skills that apply to make their advancement in the field and also play a pivotal role in identifying the solution for the dynamic world of management.

Program Mission Statement

The mission of MBA 2.0 year program is to develop strong management and business oriented competitive knowledge base integrated with practical application into different careers and ventures. The program aimed at equipping students with technical and functional knowledge and develop current and future leaders, managers, and professionals in order satisfy demands of various stakeholder of a company.

Program Learning Outcomes (PLOs)

At the MBA level, the learning outcomes consist of communication, problem solving, interpersonal skills, teamwork, and decision making. The MBA graduates will be able to demonstrate/learn:

PLO-1	Communication	Communicates well, both verbally and in writing. Effectively conveys and shares information and ideas with others. Listens carefully and understands various viewpoints.
PLO-2	Problem Solving	Learn new ways to think about the problems, and will gain the resources to help solve them.
PLO-3	Interpersonal Skills	Effectively and productively engages with others and establishes trust, credibility, and confidence with others.
PLO-4	Teamwork	Demonstrates strong teamwork skills that encourage others, and help resolve conflicts and develop consensus in creating high-performance teams.
PLO-5	Technical/Functional Skills	Demonstrates strong technical/functional proficiencies and knowledge in areas of expertise.

ADMISSION REQUIREMENTS

- Non-Business Graduates (04 years Bachelor’s degree or 16 years of education.

- At least 2.00/4.00 CGPS or 50% marks in aggregate.

- SBBU, SBA Admission Test.

- Penal Interview.

DEGREE REQUIREMENTS

The MBA 2.0 year program candidate shall be awarded degree on successful completion of the following requirements:

Areas	Requirement
Duration	2 Years ( 04 Semesters)
Total No. of Courses	24
Total Cr. Hrs.	24*3 = 72 Cr. Hrs.
Minimum CGPA at the completion of degree	2.50/4.00

COURSE SCHEME

ELECTIVE COURSES

Finance	Marketing	HRM
Strategic Finance	Strategic Marketing	Strategic HRM
Corporate Finance	Supply Chain Management	International HRM
Financial Reporting & Analysis	Strategic Brand Management	Talent Management
Islamic Banking & Finance	Digital & Social Media Marketing	Career Management & Planning
International Financial Management	Marketing Research	Seminar in HRM
Capital Markets	International Marketing	Compensation & Wage Management
Financial Risk Management	Sales Management	Organizational Development
Seminar in Finance	Integrated Marketing Communication	Recruitment and Selection
Research Methods in Finance	Customer Relationship Management	Training and Development
Investment and Portfolio Management	Advertising & Promotion	Leadership & Team Management
Advance Corporate Finance	Integrated Marketing Communication	-
-	Trade Marketing	-

Note: Any course already completed at BBA level can’t be repeated.

Course Scheme

The bridge program leading to Bachelor of Business Administration degree in the Department of Business Administration Shaheed Benazir Bhutto University Shaheed Benazirabad is an academic program taken at the undergraduate level. It aims to deliver students with basic technical and academic knowledge and transferable skills they need to go on to employment or further study in their chosen field. This curriculum outlines a strong professional business education with a broad background, and it is aimed to combine business theory with practical knowledge and professional skills in order to prepare tomorrow's business leaders.

Program Mission Statement

The mission of bridge program in business administration department is to develop required knowledge, skill and abilities by imparting knowledge with commitment that encourages analytical and reflective thinking to meet industry requirements in a changing local and global corporate environment. The program will equip students to fill entry-level positions in the industry, launch new business ventures, and providing services to the community with an ability to analyze the data by applying analytical thinking and develop an actionable solution to dynamic problem.

Program Learning Outcomes (PLOs)

At the undergraduate level, the learning outcomes consist of communication, problem solving, interpersonal skills, and analytical thinking. The graduates will be able to demonstrate/learn:

PLO-1	Communication	Communicates well, both verbally and in writing business reports. Effectively conveys and shares information and ideas at workplace. Listens carefully and understands various viewpoints.
PLO-2	Interpersonal Skills	Effectively and productively engages with others and establishes trust, credibility, and confidence with others.
PLO-3	Analytical Thinking	Demonstrates an analytical thinking to identify, interpret and analyze problems, develop viable alternatives, and make effective decisions.
PLO-4	Problem Solving	Learn new ways to think about the problems, and will gain the resources to help solve them.

ADMISSION REQUIREMENTS

• At least 45% marks in aggregate in 02 years B.A, B.Com, B.Sc. and/or equivalent as per HEC requirement.

• SBBU, SBA University Admission Test.

DEGREE REQUIREMENTS.

Areas	Cr. Hrs
Foundation Courses (Bridging Semester)	24
Core courses	54
Elective Courses	12
Total	90

COURSE SCHEME

ELECTIVE COURSES

Marketing	HRM	Finance
Advertising & Promotion	Performance Management	Advanced Audit & Assurance
Brand Management	Career Development	Investment Banking
Services Marketing	Organizational Development	Treasury and Fund Management
Public Relations	Human Resources Development	Inventory Control and material management
Digital & Social Media Marketing	Recruitment & Selection	Analysis of Financial Statements
Supply Chain Management	International HRM	Treasury & Fund Management
Marketing Research	Talent Management	Investment & Portfolio Management
International Marketing	Training & Development	--
Sales Management	Industrial Relations & Labour Laws	Credit Management
Customer Relationship Management	Leadership & Change Management	Investment Banking
Digital Marketing	Compensation Management	Security Analysis
Experiential Marketing	--	--
Product Development & Management	Conflict Resolution & Management	Behavioral Finance