Shaheed Benazir Bhutto University, Shaheed Benazirabad

Dr. Salman Bashir

Dean Faculty of Management & Business Administration

Email: dean.fmba@sbbusba.edu.pk


DEPARTMENT OF BUSINESS ADMINISTRATION


Dr. Salman Bashir

Incharge Chairman (Professor)

Email:chairman_business@sbbusba.edu.pk

Introduction

The Department of Business Administration was established by Shaheed Benazir Bhutto University as its pioneering department in 2012. Since that day, it has contributed to the cause of business education in particular and various university activities in general. The Department of Business Administration is the largest one in university in terms of student enrollment which stands around 500.

At present department offers three programs to cater to the need of undergraduate and graduate students. Bachelor of Business Administration (BBA) 4 years (8 Semesters) program is offered at the undergraduate level, Master of Business Administration (MBA) 2 years (4 semesters), and Master of Business Administration (MBA) 1.5 years.

Department of Business Administration has thoroughly updated the curricula of all programs as per the guidelines of HEC and international standards. In addition to course work in the major areas, the curriculum includes core courses in all functional areas of business. At present, the department has eighteen faculty members having their education and training from national, and international reputed universities.

Vision

Department of Business Administration will be one the leading institute countrywide for imparting quality business education, skills, and values to its students thereby enabling them to become socio-economic change agents for the country.

Mission

Our mission is to become the major source and momentum in the economic and social development of rural Sindh and at large for Pakistan by producing business graduates who will be leaders, professionals, and experts. This would be accomplished by providing an integrated set of applied learning opportunities to students for the effective management of modern organizations and entrepreneurial business enterprises.

Objectives

1) Develop professionals with managerial thinking skills in all functional areas of business administration.

2) Educate students to demonstrate personal and professional leadership in the workplace and community environment.

3) Develop demonstration of team-based skills in students for solving business problems.

4) Promote the culture of applied business research in the different disciplines of business administration in students and faculty members.

5) Provide practical learning opportunities to students through internships, projects, workshops, and case studies.

6) Promote the culture of ethics and equality among students.

Outcomes

1) Students will develop a strategic level of understanding in key functions of Business-Accounting, Economics, Finance, International Business, Management, Management Information System, Marketing, Operations, HRM, and Statistics.

2) Students of Business Administration will develop conceptual business foundations to solve practical decision-making problems, both individually and as part of teams using techniques such as case analysis, projects, and assignments.

3) Students will learn to operate effectively in a variety of team roles and take leadership roles.

4) By learning advance and applied methods of research, students will develop an understanding of using information and knowledge effectively and will be ready to apply the learned techniques in real-world business conditions.

5) Students will learn the art of using communication and interpersonal skills in professional life.

6) Graduating students will have integrated knowledge and an established ability to perform as management professionals.

7) Students will develop skills to recognize and address ethical issues and values and apply them in organizational settings.

Dr. Salman Bashir

Incharge Chairman (Professor)

PhD (Management Sciences) from Queen Margaret University, Edinburgh Scotland

Research Publications: 40+ research papers

Email:chairman_business@sbbusba.edu.pk

Dr. Nawaz Ahmad

Associate Professor

Post Doctorate: University of Aveiro, Portugal

PhD: University of Sindh

Email:drnawazahmad@sbbusba.edu.pk

Mr. Abdul Rauf Laghari

Assistant Professor

PhD in progress from SALU Khairpur

MPhil (Commerce) from University of Sindh

Email:abdulrauflaghari1977@sbbusba.edu.pk

Dr. Syed Talib Hussain Shah

Assistant Professor

PhD (HRM) from China

Email: syedtalibhussain@sbbusba.edu.pk

Dr. Muhammad Arif

Assistant Professor

PhD (Finance) from Newzealand

MBA (Finance) from IBA Sukkur

Email: marif@sbbusba.edu.pk

Dr. Abdul Samad Dahri

Assistant Professor

Ph.D. (Management Sciences) from Universiti Utara Malaysia, Malaysia

Email: drabdulsamad.dahri@sbbusba.edu.pk

Mr. Arman Khan

Lecturer

Ph.D in progress (Marketing) from Putra Business School University of Putra Malaysia

MS (Marketing) from SBBU SBA

MBA (Marketing) from University of Sindh Jamshoro

Email:armankhan@sbbusba.edu.pk

Mr. Altaf Hussain Khaskheli

Lecturer

PhD (Management) in progress from Putra Business School, University Putra Malaysia (UPM)

MBA (Marketing) from SZABIST

Email:altafhussain@sbbusba.edu.pk

Mr. Maqsood Ali Jamali

Lecturer

PhD(Management Sciences) in progress from SALU Khairpur

MBA (Finance) from ISRA Hyderabad

Email: maqsoodali@sbbusba.edu.pk

Mr. Javed Ahmed Shaikh

Lecturer

MBA (Marketing) from SZABIST

BBA (Marketing) from SALU Khairpur

Email: javedahmed@sbbusba.edu.pk

Mr. Mukhtiar Ali Erri

Lecturer

MS (Finance) from University of Sindh Jamshoro

BBA (Honors) from University of Sindh Jamshoro

Email: mukhtiarali@sbbusba.edu.pk

Mr. Muhammad Hafeez Gujjar

Lecturer

PhD (HRM) in progress from Putra Business School, University Putra Malaysia (UPM)

MS (Management Science)

Email: mhafeez@sbbusba.edu.pk

Mr. Salar Ahmed

Lecturer

PhD(Finance) in progress from University of Sindh Jamshoro

Email : salarhussain@sbbusba.edu.pk

Miss. Afroze Siyal

Lecturer

Ph.D. (HRM) in progress from MUISTD, Jamshoro.

MS (HRM) from MUISTD, Mehran University Institute of Science,Technology and Development Jamshoro.

Email:afroze@sbbusba.edu.pk

Mr.Amjad Hussain Laghari

Lecturer

MS (Management Sciences) Xi’an Jiaotong University, China.

MBA (Hons) (Marketing) University of Sindh, Jamshoro.

Email: amjad.laghari@sbbusba.edu.pk

Mr. Rafique Ahmed Khoso

Lecturer

Ph.D. (Management Sciences), in progress from University of Sindh, Jamshoro.

M.Phil (HRM), from University of Sindh, Jamshoro.

MBA (HRM), from University of Sindh, Jamshoro.

Email:rafique.khoso@sbbusba.edu.pk

Mr. Shafqatullah Shaikh

Lecturer

PhD (In Progress)

Mphil / MSc Project Management from United Kingdom (UK).

Email:shafqatullah@sbbusba.edu.pk

Mr. Abdul Hafeez Magsi

Lecturer

MBA (Finance) from University of Sindh Jamshoro.

BBA (Honors) from University of Sindh Jamshoro.

Email:hafeez.magsi@sbbusba.edu.pk

Mr. Maqsood Ahmed Brohi

Lecturer

MBA (HRM) from Iqra University, Karachi.

BBA from University of Sindh.

Email:maqsood.brohi@sbbusba.edu.pk

Mr. Junaid Ahmed

Lecturer

PhD (In Progress) from SZABIST Karachi

MBA(Marketing) from Pakistan Institute of Development Economics, Islamabad.

Email:junaid.abbasi@sbbusba.edu.pk

Business Administration(BBA) Course

1st Semester
SNo. Subject Credit Hours Marks
1 Freshman English-I 3
2 Arabic/Chinese/French-I 3
3 Introduction to Computer 3
4 Contemporary World 3
5 Pakistan Studies 2
6 Islamic Studies 2
Total 16
2nd Semester
SNo. Subject Credit Hours Marks
1 Freshman English-II 3
2 Arabic/Chinese/French –II 3
3 Business Mathematics 3
4 Human Psychology 3
5 Introduction to Management 3
6 Microeconomics 3
Total 18
3rd Semester
SNo. Subject Credit Hours Marks
1 Business Communication 3
2 Descriptive Statistics 3
3 Macroeconomics 3
4 Financial Accounting-I 3
5 Introduction to HRM 3
6 Sociology 3
Total 18
4th Semester
SNo. Subject Credit Hours Marks
1 Money and Banking 3
2 Principles of Marketing 3
3 Pakistan Economy 3
4 Financial Accounting-II 3
5 Organizational Behaviour 3
6 Business Finance 3
Total 18

5th Semester
SNo. Subject Credit Hours Marks
1 Cost Accounting 3
2 Marketing Management 3
3 Logic 3
4 Financial Management 3
5 Business Law 3
6 Specialization-I 3
Total 18
6th Semester
SNo. Subject Credit Hours Marks
1 Business Ethics 3
2 International Relations & Current Affairs 3
3 Consumer Behaviour 3
4 Management Information System 3
5 Auditing 3
6 Specialization-II 3
Total 18

7th Semester
SNo. Subject Credit Hours Marks
1 Statistical Inference 3
2 Business Research Methods 3
3 Operations Management 3
4 Entrepreneurship 3
5 Specialization-III 3
6 --
--
Total 15
8th Semester
SNo. Subject Credit Hours Marks
1 Thesis (6 credit hours) OR Two Courses
Note:Two courses instead of Thesis would be
1) Total Quality Management
2) Quantitative Techniques
6
2 International Business Management 3
3 Business Policy 3
4 Specialization-IV 3
5 Business Internship NC
Total 15
BBA-ELECTIVES
Finance Marketing HRM
Analysis of Financial Statements Advertising & Promotion Recruitment & Selection
Corporate Finance Brand Management Training & Development
Treasury & Fund Management Customer Relationship Management Performance Management
Investment & Portfolio Management Sales Management Compensation Management
Financial Institutions and Markets Digital Marketing Industrial Relations & Labour Laws
Credit Management Personal Selling Conflict Resolution & Management
Essentials of Islamic Finance Supply Chain Management Leadership and Team Management
Security Analysis Product Development & Management
Investment Banking Services Marketing
Experiential Marketing

Master in Business Administration(MBA) Course

MBA 2 YEAR


STUDY SCHEME

SEMESTER-WISE BREAKUP FOR MBA (2-YEARS) FOR NON BUSINESS GRADUATES SUCH AS B.E, MBBS, BS etc. (60 CREDIT HOURS)


1st Semester
SNo. Subject Credit Hours Marks
1 Business Finance 3
2 Financial Accounting 3
3 Principles of Marketing 3
4 Business Economics 3
6 Introduction to Management 3
5 Human Resource Management 3
Total 18
2nd Semester
SNo. Subject Credit Hours Marks
1 Financial Management 3
2 Cost Accounting 3
3 Marketing Management 3
4 Statistical Inference 3
5 Research Methods & Techniques 3
6 Elective-I 3
Total 18
3rd Semester
SNo. Subject Credit Hours Marks
1 Quantitative Tools for Research 3
2 Strategic Management 3
3 Project Management 3
4 Elective-II 3
5 Elective-III 3
Total 15
4th Semester
SNo. Subject Credit Hours Marks
1 Elective-IV 3
2 Thesis (6 credit hours) or Two Courses
Note: Two courses instead of Thesis would be:
1) Advance Research Methods
2) Qualitative Research Methods
6
Total 09

MBA (2 YEARS) ELECTIVES
Finance Marketing HRM
Strategic Finance Strategic Marketing Strategic HRM
Corporate Finance Supply Chain Management International HRM
Financial Reporting & Analysis Strategic Brand Management Talent Management
Islamic Banking & Finance Digital & Social Media Marketing Career Management & Planning
International Financial Management Marketing Research Seminar in HRM
Capital Markets International Marketing Compensation & Wage Management
Financial Risk Management Sales Management Organizational Development
Seminar in Finance Seminar in Marketing Recruitment and Selection
Research Methods in Finance Customer Relationship Management Training and Development
Investment and Portfolio Management Advertising & Promotion Leadership & Team Management

MBA 1.5 YEAR

STUDY SCHEME

SEMESTER-WISE BREAKUP FOR MBA (1.5-YEARS) FOR BUSINESS GRADUATES (30 CREDIT HOURS)


1st Semester
SNo. Subject Credit Hours Marks
1 Research Methods & Techniques 3
2 Strategic Management 3
3 Project Management 3
4 Elective-I 3
Total 12
2nd Semester
SNo. Subject Credit Hours Marks
1 Quantitative Tools for Research 3
2 Elective-II 3
3 Elective-III 3
4 Elective-IV 3
Total 12

3rd Semester
SNo. Subject Credit Hours Marks
1 Thesis (6 credit hours) Or Two Courses
Note: Two courses instead of Thesis would be:
1) Advance Research Methods
2) Qualitative Research Methods
6
Total 6
MBA (1.5 YEARS) ELECTIVES
Finance Marketing HRM
Strategic Finance Strategic Marketing Strategic HRM
Advance Corporate Finance Seminar in Marketing International HRM
Financial Reporting & Analysis Strategic Brand Management Talent Management
Islamic Banking & Finance Digital & Social Media Marketing Career Management & Planning
International Financial Management Marketing Research Seminar in HRM
Capital Markets International Marketing Compensation & Wage Management
Financial Risk Management Trade Marketing Organizational Development
Seminar in Finance Integrated Marketing Communication
Research Methods in Finance
Advance Financial Management

Business Administration(BBA)

Course Scheme

The Department of Business Administration aims at producing business graduates suitable for the emerging needs of the market to serve the business community by providing potential graduates in a knowledge-centered environment. The BBA curriculum especially devised that allow students to achieve their career objectives and to meet industry requirements in a changing local and global corporate environment. The curriculum, teaching methodologies and the educational environment at SBBU SBA lead to the inculcation of ethical values consistent with the cultural norms of the society.

Program Mission Statement

The mission of BBA program is to train next generation of students who are capable to solve complex problems in era of digital economy. The program will equip students to fill entry-level positions in the industry, launch new business ventures, and providing services to the community with an ability to analyze the data by applying analytical thinking and develop an actionable solution to dynamic problem. The program is also designed to make students able to communicate effectively with management teams, customer, supplier and stakeholders.

Program Learning Outcomes (PLOs)

At the BBA level, the learning outcomes consist of communication, problem solving, interpersonal skills, and analytical thinking. The BBA graduates will be able to demonstrate/learn:
PLO-1 Communication Communicates well, both verbally and in writing business reports. Effectively conveys and shares information and ideas at workplace. Listens carefully and understands various viewpoints.
PLO-2 Interpersonal Skills Effectively and productively engages with others and establishes trust, credibility, and confidence with others.
PLO-3 Analytical Thinking Demonstrates an analytical thinking to identify, interpret and analyze problems, develop viable alternatives, and make effective decisions.
PLO-4 Problem Solving Learn new ways to think about the problems, and will gain the resources to help solve them.

ADMISSION REQUIREMENTS

Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate, as per HEC requirement.

SBBU, SBA University Admission Test

DEGREE REQUIREMENTS
Duration 04 Years
Semesters 08
Credit Hours 136
Core Courses 36
Elective Courses 04
HEC Requirements 124-136 Cr. Hrs.
1st Semester
SNo. Subject Credit Hours Marks
1 English-I 3
2 Arabic/Chinese/French 3
3 Computer Applications to Business 3
4 Introduction to Business 3
5 Pakistan Studies 2
6 Islamic Studies 2
Total 16
2nd Semester
SNo. Subject Credit Hours Marks
1 English-II 3
2 Business Mathematics 3
3 Human Psychology 3
4 Introduction to Management 3
5 Principles of Microeconomics 3
6 Sociology 3
Total 18
3rd Semester
SNo. Subject Credit Hours Marks
1 Business Communication 3
2 Introduction to Business Finance 3
3 Organizational Behavior 3
4 Financial Accounting-I 3
5 Principles of Macroeconomics 3
6 Human Resource Management 3
Total 18
4th Semester
SNo. Subject Credit Hours Marks
1 Financial Markets & Institutions 3
2 Principles of Marketing 3
3 Pakistan Economy 3
4 Financial Accounting-II 3
5 Business Law 3
6 Descriptive & Inferential Statistics 3
** Internship -
Total 18

5th Semester
SNo. Subject Credit Hours Marks
1 Cost Accounting 3
2 Marketing Management 3
3 Logic & Critical Thinking 3
4 Financial Management 3
5 International Relations & Current Affairs 3
6 Business Economics 3
Total 18
6th Semester
SNo. Subject Credit Hours Marks
1 Entrepreneurship 3
2 Business Ethics & Corporate Governance 3
3 Consumer Behavior 3
4 Fundamental of Business Analytics 3
5 Auditing & Taxation 3
6 Production & Operation Management 3
Total 18

7th Semester
SNo. Subject Credit Hours Marks
1 Essentials of Islamic Finance 3
2 Business Research Methods 3
3 Introduction to Freelancing 3
4 Elective-I 3
5 Elective-II 3
6 --
--
Total 15
8th Semester
SNo. Subject Credit Hours Marks
1 Business Strategy & Policy 3
2 Quantitative Technique Analysis 3
3 Small & Medium Enterprise Management 3
4 Elective-III 3
5 Elective-IV 3
Total 15
BBA-ELECTIVES
Marketing HRM Finance
Advertising & Promotion Performance Management Advanced Audit & Assurance
Brand Management Career Development Investment Banking
Services Marketing Organizational Development Treasury and Fund Management
Public Relations Human Resources Development Inventory Control and material management
Digital & Social Media Marketing Recruitment & Selection Analysis of Financial Statements
Supply Chain Management International HRM Treasury & Fund Management
Marketing Research Talent Management Investment & Portfolio Management
International Marketing Training & Development -
Sales Management Industrial Relations & Labour Laws Credit Management
Customer Relationship Management Leadership & Change Management Investment Banking
Digital Marketing Compensation Management Security Analysis
Experiential Marketing - -
Product Development & Management Conflict Resolution & Management Behavioral Finance

MBA 1.5 Year (For Business Graduates)

Course Scheme

The Master of Business Administration 1.5 year program at Shaheed Benazir Bhutto University, Shaheed Benazirabad with 30 credit hours is a rigorous program tailored to the needs of business graduates who want to progress in their careers with a market-focused MBA degree. The MBA 1.5 at SBBU-SBA enables students to have a comprehensive knowledge of best recognized national and international practices of management. The plan of the study covers all the complete curriculum from general management courses to specialization in diverse business fields including Marketing, Human Resource Management and Finance. These specializations help to make the graduates able to apply a balanced experience of their relevant education with the suitable combination of their knowledge and practical skills that apply to make their advancement in the field of management science and also play a pivotal role in identifying the solution for the dynamic world of management.

Program Mission Statement

The mission of MBA 1.5 year program is to develop strong management and interpersonal skills with the sound technical knowledge-base, required in today's dynamic business environment to address local and international challenges. The program will equip students with team building and train students with interpersonal skills to analyze problem in a complex business situation and undertake necessary problem solution decision.

Program Learning Outcomes (PLOs)

At the MBA level, the learning outcomes consist of communication, problem solving, interpersonal skills, teamwork, and decision making. The MBA graduates will be able to demonstrate/learn:
PLO-1 Communication Communicates well, both verbally and in writing. Effectively conveys and shares information and ideas with others. Listens carefully and understands various viewpoints.
PLO-2 Problem Solving Learn new ways to think about the problems, and will gain the resources to help solve them.
PLO-3 Interpersonal Skills Effectively and productively engages with others and establishes trust, credibility, and confidence with others.
PLO-4 Teamwork Demonstrates strong teamwork skills that encourage others, and help resolve conflicts and develop consensus in creating high-performance teams.
PLO-5 Decision Making Presents ideas clearly and concisely and make well-informed decisions in various business and managerial situations that lead to profitable outcomes.
PLO-6 Leadership To provide an educational foundation that motivates, empowers, inspires, collaborates with, and encourages others as a leader with professional ethics and active participation needed for a successful career.

ADMISSION REQUIREMENTS

• Business Graduates (04 years Bachelor’s degree or 16 years of business education (e.g. BBA Hons or equivalent etc.).

• At least 2.00/4.00 CGPS or 50% marks in aggregate.

• SBBU, SBA Admission Test.

• Penal Interview

DEGREE REQUIREMENTS

The MBA 1.5 year candidate shall be awarded degree on successful completion of any one of the following requirements:
1 *24 Cr. Hrs. (02 semesters) course work + 06 Cr. Hrs. Research Work.
2 **30 Cr. Hrs. Course work Instead of Thesis (10*3 = 30 Cr. Hrs.)
3 Minimum 2.50/4.00 CGPA on the completion of degree

COURSE SCHEME

Semester I
SNo. Subject Credit Hours Marks
1 Advanced Research Methodology 3
2 Strategic Finance 3
3 Elective I 3
4 Elective II 3
Total 12
Semester II
SNo. Subject Credit Hours Marks
1 Quantitative Technique Analysis 3
2 Strategic Marketing 3
3 Elective II 3
4 Elective IV 3
Total 12
Semester III
SNo. Subject Credit Hours Marks
1 Supervised Research: (Proposal Development) OR 06 Cr. Hrs. Course work Instead of Thesis 6
Total 6
MBA 1.5 year ELECTIVE COURSES
Finance HRM Marketing
Venture Capital Career Management and Planning Media Marketing
Advanced Financial Reporting Talent Management Relationship Marketing
Islamic Banking System Talent Acquisition Experiential Marketing
Financial Management of MNCs Workforce Diversity Management Personal Selling
Computerized Accounting System Public Relations Sales Management
Corporate Finance Recruitment & Selection Supply Chain Management
Performance Management Training and Development Product Management
Advanced Financial Accounting Crisis Management Marketing Research
Portfolio Management Human Resources Development Public Relations
International Finance Industrial Relations Retail Management
Islamic Financial System International HRM Sales Management
Financial Risk Management HR Audit Services Marketing
Advanced Portfolio Management Industrial Organization Tourism Marketing
Advanced Investment Banking Green Human Resource Management Global and Regional Marketing
Financial Risk Management HR Analytics Industrial Marketing
Financial Derivatives - Marketing Intelligence
- - Marketing of Financial Products
- - Logistic Management
- - Packaging & Design
- - Pricing Strategies
- - Strategic Negotiations
- - Virtual Reality in Marketing
- - Advanced Digital Marketing
- - International Marketing

MBA 2.0 Years (For Non Business Graduates)

Course Scheme

The MBA 2.0 year program at Shaheed Benazir Bhutto University, Shaheed Benazirabad is tailored to the needs of students from diverse educational backgrounds who want to start their careers with a market-focused and market-competitive MBA degree. The MBA at SBBU enables students to have a comprehensive knowledge of best management and business administration practices. The plan of the study covers all the complete curriculum from general management courses to specialization in diverse business fields including Marketing, Human Resource Management and Finance. These specializations help to make the graduates able to apply a balanced experience of their relevant education with the suitable combination of their knowledge and practical skills that apply to make their advancement in the field and also play a pivotal role in identifying the solution for the dynamic world of management.

Program Mission Statement

The mission of MBA 2.0 year program is to develop strong management and business oriented competitive knowledge base integrated with practical application into different careers and ventures. The program aimed at equipping students with technical and functional knowledge and develop current and future leaders, managers, and professionals in order satisfy demands of various stakeholder of a company.

Program Learning Outcomes (PLOs)

At the MBA level, the learning outcomes consist of communication, problem solving, interpersonal skills, teamwork, and decision making. The MBA graduates will be able to demonstrate/learn:
PLO-1 Communication Communicates well, both verbally and in writing. Effectively conveys and shares information and ideas with others. Listens carefully and understands various viewpoints.
PLO-2 Problem Solving Learn new ways to think about the problems, and will gain the resources to help solve them.
PLO-3 Interpersonal Skills Effectively and productively engages with others and establishes trust, credibility, and confidence with others.
PLO-4 Teamwork Demonstrates strong teamwork skills that encourage others, and help resolve conflicts and develop consensus in creating high-performance teams.
PLO-5 Technical/Functional Skills Demonstrates strong technical/functional proficiencies and knowledge in areas of expertise.

ADMISSION REQUIREMENTS

- Non-Business Graduates (04 years Bachelor’s degree or 16 years of education.

- At least 2.00/4.00 CGPS or 50% marks in aggregate.

- SBBU, SBA Admission Test.

- Penal Interview.

DEGREE REQUIREMENTS

The MBA 2.0 year program candidate shall be awarded degree on successful completion of the following requirements:
Areas Requirement
Duration 2 Years ( 04 Semesters)
Total No. of Courses 24
Total Cr. Hrs. 24*3 = 72 Cr. Hrs.
Minimum CGPA at the completion of degree 2.50/4.00

COURSE SCHEME

Semester I
SNo. Subject Credit Hours Marks
1 Business Communication 3
2 Principles of Management 3
3 Business Economics 3
4 Financial Accounting 3
5 Business Statistics 3
6 Human Resource Management 3
Total 18
Semester II
SNo. Subject Credit Hours Marks
1 Organizational Behaviour 3
2 Business Finance 3
3 Principles of Marketing 3
4 Financial Management 3
5 Cost & Management Accounting 3
6 International Business Management 3
Total 18
Semester III
SNo. Subject Credit Hours Marks
1 Advance Research Methodology 3
2 Strategic Finance 3
3 Strategic Management 3
4 Entrepreneurship 3
5 Elective I 3
6 Elective II 3
Total 18
Semester IV
SNo. Subject Credit Hours Marks
1 Quantitative Technique Analysis 3
2 Strategic Marketing 3
3 Business Strategy & Policy 3
4 Leadership & Change Management 3
5 Elective III 3
6 Elective IV 3
Total 18
ELECTIVE COURSES
Finance Marketing HRM
Strategic Finance Strategic Marketing Strategic HRM
Corporate Finance Supply Chain Management International HRM
Financial Reporting & Analysis Strategic Brand Management Talent Management
Islamic Banking & Finance Digital & Social Media Marketing Career Management & Planning
International Financial Management Marketing Research Seminar in HRM
Capital Markets International Marketing Compensation & Wage Management
Financial Risk Management Sales Management Organizational Development
Seminar in Finance Integrated Marketing Communication Recruitment and Selection
Research Methods in Finance Customer Relationship Management Training and Development
Investment and Portfolio Management Advertising & Promotion Leadership & Team Management
Advance Corporate Finance Integrated Marketing Communication -
- Trade Marketing -

Note: Any course already completed at BBA level can’t be repeated.

BRIDGE PROGRAM LEADING TO BBA

(After 14 Years of Education)

Course Scheme

The bridge program leading to Bachelor of Business Administration degree in the Department of Business Administration Shaheed Benazir Bhutto University Shaheed Benazirabad is an academic program taken at the undergraduate level. It aims to deliver students with basic technical and academic knowledge and transferable skills they need to go on to employment or further study in their chosen field. This curriculum outlines a strong professional business education with a broad background, and it is aimed to combine business theory with practical knowledge and professional skills in order to prepare tomorrow's business leaders.

Program Mission Statement

The mission of bridge program in business administration department is to develop required knowledge, skill and abilities by imparting knowledge with commitment that encourages analytical and reflective thinking to meet industry requirements in a changing local and global corporate environment. The program will equip students to fill entry-level positions in the industry, launch new business ventures, and providing services to the community with an ability to analyze the data by applying analytical thinking and develop an actionable solution to dynamic problem.

Program Learning Outcomes (PLOs)

At the undergraduate level, the learning outcomes consist of communication, problem solving, interpersonal skills, and analytical thinking. The graduates will be able to demonstrate/learn:
PLO-1 Communication Communicates well, both verbally and in writing business reports. Effectively conveys and shares information and ideas at workplace. Listens carefully and understands various viewpoints.
PLO-2 Interpersonal Skills Effectively and productively engages with others and establishes trust, credibility, and confidence with others.
PLO-3 Analytical Thinking Demonstrates an analytical thinking to identify, interpret and analyze problems, develop viable alternatives, and make effective decisions.
PLO-4 Problem Solving Learn new ways to think about the problems, and will gain the resources to help solve them.

ADMISSION REQUIREMENTS

• At least 45% marks in aggregate in 02 years B.A, B.Com, B.Sc. and/or equivalent as per HEC requirement.

• SBBU, SBA University Admission Test.

DEGREE REQUIREMENTS.
Areas Cr. Hrs
Foundation Courses (Bridging Semester) 24
Core courses 54
Elective Courses 12
Total 90

COURSE SCHEME

Semester I (Bridging Semester)
SNo. Subject Credit Hours Marks
1 English-I 3
2 Computer Applications to Business 3
3 Introduction to Business 3
4 Financial Accounting 3
Total 12
Semester II (Bridging Semester)
SNo. Subject Credit Hours Marks
1 English-II 3
2 Introduction to Management 3
3 Business Mathematics 3
4 Principles of Marketing 3
Total 12
Semester III
SNo. Subject Credit Hours Marks
1 Cost Accounting 3
2 Marketing Management 3
3 Logic & Critical Thinking 3
4 Financial Management 3
5 International Relations & Current Affairs 3
6 Business Economics 3
Total 18
Semester IV
SNo. Subject Credit Hours Marks
1 Entrepreneurship 3
2 Business Ethics & Corporate Governance 3
3 Consumer Behavior 3
4 Fundamental of Business Analytics 3
5 Auditing & Taxation 3
6 Production & Operation Management 3
Total 18

Semester V
SNo. Subject Credit Hours Marks
1 Essentials of Islamic Finance 3
2 Business Research Methods 3
3 Introduction to Freelancing 3
4 Elective-I 3
5 Elective-II 3
Total 15

Semester VI
SNo. Subject Credit Hours Marks
1 Business Strategy & Policy 3
2 Quantitative Technique Analysis 3
3 Small & Medium Enterprise Management 3
4 Elective-III 3
5 Elective-IV 3
Total 15

ELECTIVE COURSES
Marketing HRM Finance
Advertising & Promotion Performance Management Advanced Audit & Assurance
Brand Management Career Development Investment Banking
Services Marketing Organizational Development Treasury and Fund Management
Public Relations Human Resources Development Inventory Control and material management
Digital & Social Media Marketing Recruitment & Selection Analysis of Financial Statements
Supply Chain Management International HRM Treasury & Fund Management
Marketing Research Talent Management Investment & Portfolio Management
International Marketing Training & Development --
Sales Management Industrial Relations & Labour Laws Credit Management
Customer Relationship Management Leadership & Change Management Investment Banking
Digital Marketing Compensation Management Security Analysis
Experiential Marketing -- --
Product Development & Management Conflict Resolution & Management Behavioral Finance