School of Media Science

Academic Program

Department of Media Studies provides a blend of practical skills with critical analysis. This advanced type of education program aims to develop each student's creative abilities. The course is designed to meet current professional standards as well as discovering ways to combine creative ideas with new technologies. .

BS Specializations at Department of Media Studies:

Upon completion of studies the students will receive a degree of BS in Media Studies with one of the given specializations.

1. Print Media

2. Electronic Media Production

3. Advertising and Public Relations

4. Communication Research and Theory

5. Organizational Management and Communication



Course Offered





1st Year
First Semster
S.No Title Credit Hours Marks
1 English I
2 Islamic Studies
3 Introduction to Mass Communication
4 Computer Skills for Mass Communication
5 Introduction to Sociology
6 Introduction to Political Science
Total Credit Hours
Second Semster
S.No Title Credit Hours Marks
1 English II
2 Pakistan Studies
3 Contemporary World Media
4 Introduction to Statistics
5 Introduction to Economics
6 Introduction to International Relations
Total Credit Hours
2nd Year
Seventh Semster
S.No Title Credit Hours Marks
1 English-III
2 Mass Media in Pakistan Broadcast Journalism
3 Statistics cum Mathematics
4 Introduction to Psychology
5 Criminology
-- ---
Total Credit Hours 15
Eighth Semster
S.No Title Credit Hours Marks
1 English IV 3
2 National & International Affairs
3 News Reporting & Writing
4 Writing Workshop
5 Gender Studies
6 Introduction to Human Rights
Total Credit Hours
3rd Year
Third Semster
S.No Title Credit Hours Marks
1 Sub Editing & Page Designing (T&P)
2 Media in SAARC Countries
3 Online Journalism
4 Theories of Communication I
5 Feature, Column & Editorial Writing (T&P)
6 Development Communication
Total Credit Hours
Fourth Semster
S.No Title Credit Hours Marks
1 Media Seminar
2 Theories of Communication II
3 Introduction to Advertising and Public Relations
4 Media Laws & Ethics
5 Social Psychology
6 Community Journalism
Total Credit Hours
Final Year
Fifth Semster
S.No Title Credit Hours Marks
1 Research Methods
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2 Course from Specialization
3 Course from Specialization
4 International Communication
5 Research Report*/ Project
Total Credit Hours
Sixth Semster
S.No Title Credit Hours Marks
1 Specialized Journalism -Health, Education, Psychology, Environment, Women & Media, Labor, Regional Media, Sports, Rural Journalism (Out of these subjects, one can be offered on the availability of teacher )
2 Course from Specialization
3 Course from Specialization
4 Internship
5 Research Report*/ Project
Total Credit Hours


Specialization Courses




SEMESTER-VIII Group-A (Print Media)
S.No Title Credit Hours Marks
1 Advanced Reporting
2 Newspaper Production Advanced Sub Editing
3 Magazine & Book Production
4 ---
Total Credit Hours
SEMESTER-VIII Group-B (Electronic Media)
S.No Title Credit Hours Marks
1 Radio News Reporting & Production
2 Television News Reporting & Production
3 Radio Program Production
4 Television Program Production
Total Credit Hours
SEMESTER-VIII Group-C (Advertising and Public Relations)
S.No Title Credit Hours Marks
1 Advertising I
2 Public Relations I
3 Advertising II
4 Public Relations II
Total Credit Hours
SEMESTER-VIII Group-B (Electronic Media)
S.No Title Credit Hours Marks
1 Organizations & Organizational Behavior
2 Business & Marketing Communication
3 Business Writing
4 Managerial Communication
Total Credit Hours